Role Purpose
Drive next-generation storytelling at Enlite by leveraging AI tools to create high-impact video,
visual content, and new-age formats—across product narratives, brand storytelling, and social-first content.
Key Responsibilities
- Produce video content including product explainers, brand films, and insight-led narratives
- Create snackable short-form content for LinkedIn, YouTube Shorts, and other social platforms
- Build and manage Enlite’s YouTube presence (long-form + short-form strategy)
- Experiment with AI tools for image, video, motion, and generative storytelling
- Translate complex technology concepts into compelling visual formats
- Collaborate with marketing to convert ideas into scalable visual narratives
- Develop product and brand collaterals (videos, motion assets, visual explainers)
- Maintain and organize a library of visual and video assets
- Continuously test and optimize new formats, tools, and workflows
Key Result Areas (KRAs)
- Consistent production of high-quality video and visual content
- Growth in engagement across video and social formats
- Strong YouTube and short-form content presence
- Development of distinctive visual storytelling formats
- Faster turnaround and scalability of creative production
Expected KPIs
- Number of videos produced (long + short format) per month
- Engagement metrics (views, watch time, shares, retention)
- Growth in YouTube subscribers and video performance
- Turnaround time for creative production
- Adoption and effectiveness of AI-driven workflows
Skills and Capabilities
- Strong visual storytelling and video editing skills
- Hands-on experience with AI creative tools (image/video/motion)
- Understanding of social media content trends and formats
- Ability to simplify and communicate complex technical ideas visually
- Familiarity with platforms like Premiere Pro, After Effects, or equivalents
- Curiosity, experimentation mindset, and creative problem-solving
